The Revenue Attribution Platform Built For Law Firms
Native call tracking, Lead Concierge chat & forms, and revenue attribution — built into one unified platform. Lenz connects every inbound lead to its marketing source and eventual case outcome, so you can measure true cost per case and revenue with confidence.
From Marketing Click To Signed Case
In One System.
Marketing spend shouldn’t live in one tool, intake in another, and revenue in a spreadsheet. Lenz connects the full journey.
Google Ads • SEO • LSA • AI/GPT
Call • Chat • Form
Intake & Case Review
Signed Case
Revenue Attribution
Every step tracked.
Every outcome measurable.
Native Call Tracking Built
For Revenue, Not Just
Recordings
Most call tracking platforms stop at call volume.
Lenz Tracks:
Every inbound call is captured and tied to its marketing source -
and the revenue that follows.
Lead Concierge Native Chat
& Form Intake
Most firms pay $300-$500 per month for standalone chat providers.
Lead Concierge Gives You:
Every chat and form submission flows directly into your attribution layer -
Tied to signed case outcomes and revenue.
Your Activity Dashboard Where
Leads Become Cases
This is where your team connects marketing to outcomes.
Inside The Activity Dashboard,
You Can
Every action updates your attribution data in real time.
This isn't reporting. It's operational clarity
Contact & Case View
Marketing Context Inside
Every Record
Every contact record carries its full marketing history
Lenz enhances your case management software — it does not replace it.
Your case system manages the matter. Lenz measures the marketing behind it.
See Revenue By Keyword,
Channel And Geography
Google let’s you spend at the keyword level
Lenz lets you see revenue at the same level.
Understand performance by:
Move beyond cost per lead
See which marketing actually produces signed cases and revenue.
Marketing Channels —
Closed Loop
Every channel connected.
Every outcome measurable.
Integrates With Your Case Management Software
Lenz integrates with most Case Management Software:
Signed cases and revenue sync directly into Lenz's attribution layer.
You don’t change your workflow—You gain visibility into it.
Why Lenz Is Different
Lenz
Built For Firms That Care
About Signed Cases
Lenz Is Designed For:
If you care about signed cases and revenue —
not just leads — Lenz is built for you.
Know Where Your Signed Cases Actually Come From
Every inbound lead. Every signed case. Every dollar of revenue —
connected to its source.