Revenue Attribution for Law Firms
Stop Donating To Google
Turn Clicks Into Signed-Case Revenue
Lenz is a revenue attribution platform for law firms — built on call tracking — so you know exactly which keywords, pages, and calls actually made you money.
"Within 30 days, we uncovered nearly $20K per month in wasted spend. Lenz made it immediately obvious where our marketing was leaking money."
— Meltzer & Bell, P.A.
Law firms seeking a competitive edge are replacing legacy tracking tools with Lenz
Most Firms Can't Answer The Only
Question That Matters
Which marketing dollars actually turned into signed cases this month?
Your average signed case is worth $5K-$50K. But most firms can't tell you which keywords, pages, or calls actually produced it. Lenz connects your marketing spend to signed revenue - so you stop funtextding Google's bottom line and start growing yours.
Complete Attribution
Track every call, form, and chat - tied to channels, campaigns, keywords, devices & zip codes.
Revenue Connection
Connect signed cases & revenue back to every marketing channel. No more guessing.
One ROI Hub
All your ROI in one place — paid search, Local Service Ads, Google My Business, SEO.
Whether leads come from Google, referrals, billboards, or offline
campaigns - every call still flows through Lenz
Turn Google Ads Into
A Profit Engine - Not A Money Pit
Generic dashboards show you clicks and calls. Lenz shows which keywords, ads, extensions, devices, and zip codes actually produce signed cases and revenue — so optimization decisions are based on outcomes, not assumptions.
Keyword-level visibility
See leads, signed cases, and revenue tied to individual keywords
Ad & extension performance
Know which ad copy and extensions actually close cases
Geographic precision
See revenue by zip code, city, and service area
Device & intent signals
Understand which devices and contexts produce real clients
Revenue-based feedback loop
Feed signed-case revenue back into Google Ads for smarter bidding
Cutting just one bad keyword can save $20K–$50K per year.
Lenz makes those keywords obvious.
Stop Paying $5K–$30K/Month for
SEO Without Knowing If It Works
Ranking reports don't pay payroll. Signed cases do. Lenz shows you exactly how many cases and how much revenue your SEO generates every month, down to the page. Know which pages close clients and which ones just look good in reports.
See which blog posts generate consultations - and which ones just
generate traffic your competitors also get.
Call Tracking Built For Revenue
- Not Just Calls
Lenz becomes the system of record for marketing attribution, starting with the call itself. Calls, forms, chats, walk-ins. Every lead's full journey, source, keyword, device, location, stored in one system and tied to real revenue.
Google Business Profile
See which local searches and service areas actually produce signed cases
Local Service Ads
Track LSA calls through intake to signed revenue — not just "charged leads"
Offline & referrals
Attribute walk-ins, billboards, and referrals the same way as digital calls
Unified call attribution
Every call tied to source, location, device, and outcome
Lenz doesn't replace your case management system - it finally tells you
which marketing brought each case in.
Tools You Can Cancel When
You Switch
Most firms pay for call tracking, review software, chat, and click fraud protection separately, then struggle to connect the data. Lenz builds them into one system, so every lead source ties to the same revenue truth.
Estimated savings with Lenz
$850–$3,200/mo
Cost of Different Tools
Birdeye / Podium
$500 – $2,000/mo
Clickcease
$50–$200/mo
Chat & Intake widget
$200–$700/mo
CallRail
$100–$1,000/mo
That’s $850–$3,200/month in tools you no longer need, replaced by
one system that actually connects them.
A Competitive Advantage Law Firms Actually Use
PI Firm, St. Louis
Lenz helped us scale back our ad spend by almost $30K/month without reducing case volume
PI Firm, Houston
It opened up where all our spend was going and most importantly where it was not working
Criminal Defense, South Florida
We discovered we were losing about $20K/month for one LSA location - worth its weight in gold
Immigration Law, New York
We cut wasted spend by 40% in the first month and reinvested it into channels that actually convert
PI Firm, St. Louis
Lenz helped us scale back our ad spend by almost $30K/month without reducing case volume
PI Firm, Houston
It opened up where all our spend was going and most importantly where it was not working
The Math
On
"Good Enough" Tracking
If you're spending $20K/month on marketing and 30% goes to keywords that never sign cases, that's $72,000/year exposed the moment you can actually see it.
One avoided bad keyword can pay for Lenz for the entire year.
Already Using CallRail? Clio?
Working With An Agency?
Lenz replaces your call-tracking tools and integrates with your case management and ad platforms. Agencies love Lenz because clients finally see ROI, not just activity.
Frequently Asked
Questions
Get answers to the most common questions about our platform
Most firms are live within 5-7 days. We handle the migration from CallRail or other tracking tools.
See Where Your Signed Cases Actually Come From
Start tracking real revenue, not just clicks