Pricing built around revenue clarity - Not Lead Volume
Lenz is the system of record for marketing-attributed cases and revenue. Built for law firms that want budget confidence, not guesswork.
Starter
Revenue attribution for growing firms
Know which marketing channels produce signed cases - and which don't.
What Starter Answers
What's included:
Upgrade to Growth to send revenue data back to Google Ads for smarter bidding and to support multiple locations.
What you can cancel:
Growth
Financial-grade attribution for serious spend
Growth gives you precision in where to move dollars next.
What Growth Answers
What's included:
What you can cancel:
Most firms are already spending enough on marketing. The question is whether you can see what that spending actually produces.
Starter gives you the answer. Growth gives you the playbook.
A Single Keyword Can Quietly Cost Six Figures Per Year
Most firms evaluate performance based on leads, clicks, or cost per lead. The real risk hides one step later - at the signed-case level.
A firm spending $20,000 per month on Google Ads with just 30% of spend going to keywords that never generate signed cases is exposed to $72,000 per year in wasted budget. Without revenue attribution, this loss is invisible.
Lenz shows you exactly which keywords sign cases and which ones just burn budget — so you can cut the $72,000 mistake before it repeats.
What firms replace when they
switch to Lenz
Most firms don't add Lenz on top of their stack. They replace tools that only solve part of the problem. Most firms drop 2–4 tools (and their subscriptions) when switching.
Conflicting Data + No Real ROI
One Source Of Truth For Attribution, Intake, Tracking & Revenue
Why Lenz isn't priced like call tracking tools
Call tracking tools measure activity. Lenz measures outcomes.
Revenue attribution at the signed-case level requires native call tracking, intake, CRM logic, locked historical data, and channel integrations working together as a single system of record. Firms that rely on marketing to grow choose Lenz because accuracy matters more than volume.
No Nickel-And-Diming.
No Games.
See Where Your Signed Cases Actually Come From
Start tracking real revenue, not just clicks